John Elkington, author of The Green Consumer Guide, argues that without a shadow of a doubt, the

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John Elkington, author of The Green Consumer Guide, argues that ‘without a shadow of a doubt, the most impressive environmental success story has starred 3M’. What features would you expect to see in this type of success story? Why do you think 3M, or any other firm you can identify, merits these plaudits? Justify your answer with evidence of specific action or systems. l01

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