The management of ProDry is considering use of the cost-plus approach rather than the target-cost approach used

Question:

The management of ProDry is considering use of the cost-plus approach rather than the target-cost approach used in 14-35. Refer to the information in 14-35.

Data from Problem 14-35:

ProDry is entering the professional hair dryer market. Research shows that their customers wish to pay $310 or less for each dryer. Cost accountants at  the manufacturer have collected the following information:

Direct material/unit Direct labor/unit Variable overhead Fixed costs (annually) Estimated production for year


Required:

1. Do you think that it’s a good idea for ProDry to use the cost-plus approach to price the hair dryer?
2. What strategies could ProDry’s management use to make a profit if the company insisted on using the cost-plus approach to price the hair dryer?

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Related Book For  book-img-for-question

Horngrens Cost Accounting A Managerial Emphasis

ISBN: 9781292363073

17th Global Edition

Authors: Srikant Datar, Madhav Rajan

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