Delight Inc., is a large manufacturer of lighting fixtures for both wholesalers and electrical contractors. An important aspect of the business with electrical contractors is Delight's ability to develop product leadership through innovation, quality, and service. In contrast, in the wholesale business, Delight competes primarily on the basis of lowest price. Delight has prospered in the recent five years because of its careful attention to developing and maintaining a sustainable competitive advantage in each of its markets.

REQUIRED:

Which of the ten types of contemporary management techniques does Delight probably use? Explain your answer.