1. A hotel chain wants to analyze its customer base with RFM. Describe the data fields (variables)...
Question:
1. A hotel chain wants to analyze its customer base with RFM. Describe the data fields (variables)
in the database necessary to do this.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Customer Relationship Management: Concept, Strategy, And Tools
ISBN: 205432
2nd Edition
Authors: Michael Pearce
Question Posted: