1. Discuss, with regard to a firms CRM strategy, whether the proliferation of direct channels is just...

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1. Discuss, with regard to a firm’s CRM strategy, whether the proliferation of direct channels is just a current trend or if online channels will someday replace traditional channels completely.

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Customer Relationship Management Concept Strategy And Tools

ISBN: 9783662553800,9783662553817

3rd Edition

Authors: V. Kumar , Werner Reinartz

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Question Posted: Oct 28, 2024 07:00 AM

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1. Discuss, with regard to a firms CRM strategy, whether the proliferation of direct channels is just a current trend or if online channels will someday replace traditional channels completely.
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1. Discuss, with regard to a firms CRM strategy, whether the proliferation of direct channels is just...

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Customer Relationship Management Concept Strategy And Tools

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