1. Does the forward-looking component of the CLV model seem appropriate for your company or organization? If...

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1. Does the forward-looking component of the CLV model seem appropriate for your company or organization? If not, what are some reasons that it would not apply? Then provide details as to ways that the CLV model could be implemented.

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Customer Relationship Management Concepts And Technologies

ISBN: 9781138498259

1st Edition

Authors: Gerhard Raab, Riad A. Ajami, Vidyaranya B. Gargeya And G. Jason Goddard

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Question Posted: Oct 29, 2024 04:00 AM

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1. Does the forward-looking component of the CLV model seem appropriate for your company or organization? If...

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Customer Relationship Management Concepts And Technologies

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