Customer Relationship Management Concepts And Technologies(1st Edition)
Authors:
Gerhard Raab, Riad A. Ajami, Vidyaranya B. Gargeya And G. Jason Goddard
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ISBN: 9780754671565
Book publisher: Routledge
Book Summary: Customer Relationship Management" (CRM) introduces the management philosophy of CRM. This is the first book to explore the benefits to the firm of a globally integrated approach to customer relationship management. The authors contend that the best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally-oriented firm.
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