1. If it is to become more than a concept, CRM needs to be translated into specific...

Question:

1. If it is to become more than a concept,

CRM needs to be translated into specific

activities and processes. Based on the

case, what are key CRM activities and

processes of Capital One?

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Customer Relationship Management Concept Strategy And Tools

ISBN: 9783662553800,9783662553817

3rd Edition

Authors: V. Kumar , Werner Reinartz

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Question Posted: Oct 28, 2024 03:00 AM

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1. If it is to become more than a concept, CRM needs to be translated into specific...

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Customer Relationship Management Concept Strategy And Tools

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