2. It is often claimed that CRM can create competitive advantage. Does CRM create competitive advantage for

Question:

2. It is often claimed that CRM can create

competitive advantage. Does CRM create

competitive advantage for Capital One? If

so, how?

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Customer Relationship Management Concept Strategy And Tools

ISBN: 9783662553800,9783662553817

3rd Edition

Authors: V. Kumar , Werner Reinartz

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Question Posted: Oct 28, 2024 03:00 AM

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2. It is often claimed that CRM can create competitive advantage. Does CRM create competitive advantage for

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Customer Relationship Management Concept Strategy And Tools

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