1. Summarize the findings of both the Kano model survey and the QFD (House of Quality) survey....
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1. Summarize the findings of both the Kano model survey and the QFD (House of Quality) survey. Does there appear to be an alignment with the customer attribute preferences and the service characteristics for both studies? Do the studies provide any conflicting information?
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Related Book For 
Customer Relationship Management Concepts And Technologies
ISBN: 9781138498259
1st Edition
Authors: Gerhard Raab, Riad A. Ajami, Vidyaranya B. Gargeya And G. Jason Goddard
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