1. The Singapore based Oversea-Chinese Banking Corporation (OCBC) applies Data Mining to improve their marketing effectiveness. The...
Question:
1. The Singapore based Oversea-Chinese
Banking Corporation (OCBC) applies Data
Mining to improve their marketing effectiveness.
The publicly listed banking and
financial services provider analyzed historic
data of their clients to determine customer
preferences and design marketing activities
accordingly.
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Related Book For
Customer Relationship Management Concept Strategy And Tools
ISBN: 9783662553800,9783662553817
3rd Edition
Authors: V. Kumar , Werner Reinartz
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