2. Consider a multinational firm that you believe is following each of the international strategic theories discussed

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2. Consider a multinational firm that you believe is following each of the international strategic theories discussed in the chapter. Then discuss the benefits that might be achieved by implementing CRM at each company.

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Customer Relationship Management Concepts And Technologies

ISBN: 9781138498259

1st Edition

Authors: Gerhard Raab, Riad A. Ajami, Vidyaranya B. Gargeya And G. Jason Goddard

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Question Posted: Oct 29, 2024 04:00 AM

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2. Consider a multinational firm that you believe is following each of the international strategic theories discussed

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Customer Relationship Management Concepts And Technologies

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