2. Outline an effective change management system that will produce a successful CRM implementation for your organization.

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2. Outline an effective change management system that will produce a successful CRM implementation for your organization.

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Customer Relationship Management Concepts And Technologies

ISBN: 9781138498259

1st Edition

Authors: Gerhard Raab, Riad A. Ajami, Vidyaranya B. Gargeya And G. Jason Goddard

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