2. Tescos up-market competitor Waitrose on the other hand has radically simplified its loyalty scheme offering direct

Question:

2. Tesco’s up-market competitor Waitrose

on the other hand has radically simplified

its loyalty scheme offering direct

benefits like a cup of coffee or a newspaper

instead of abstract bonus points.

The managing director of Waitrose,

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Related Book For book-img-for-question

Customer Relationship Management Concept Strategy And Tools

ISBN: 9783662553800,9783662553817

3rd Edition

Authors: V. Kumar , Werner Reinartz

Question Posted: Oct 28, 2024 03:00 AM

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2. Tescos up-market competitor Waitrose on the other hand has radically simplified its loyalty scheme offering direct

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Customer Relationship Management Concept Strategy And Tools

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