2. What should Starwood do to attract loyalty program nonusers into the program or find out more...
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2. What should Starwood do to attract loyalty program nonusers into the program or find out more about the behavior and preferences of this large group?
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Related Book For
Customer Relationship Management Concept Strategy And Tools
ISBN: 9783662553800,9783662553817
3rd Edition
Authors: V. Kumar , Werner Reinartz
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