3. You are a consultant to a credit card organization that wants to establish a loyalty program....

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3. You are a consultant to a credit card organization that wants to establish a loyalty program.

The CEO has just read about how most loyalty programs result in money-losing propositions.

How do you alleviate the CEO’s concerns?

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Customer Relationship Management: Concept, Strategy, And Tools

ISBN: 205432

2nd Edition

Authors: Michael Pearce

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Question Posted: Oct 28, 2024 08:00 AM

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3. You are a consultant to a credit card organization that wants to establish a loyalty program....

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Customer Relationship Management: Concept, Strategy, And Tools

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