3. You are a consultant to a credit card organization that wants to establish a loyalty program....

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3. You are a consultant to a credit card organization that wants to establish a loyalty program. The CEO has just read about how most loyalty programs result in money-losing propositions. How do you alleviate the CEO’s concerns?

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Customer Relationship Management Concept Strategy And Tools

ISBN: 9783662553800,9783662553817

3rd Edition

Authors: V. Kumar , Werner Reinartz

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Question Posted: Oct 28, 2024 07:00 AM

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3. You are a consultant to a credit card organization that wants to establish a loyalty program....

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Customer Relationship Management Concept Strategy And Tools

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