4. Brand behavior, which is made up of a customers repeat-buying behavior (brand loyalty), relationship with other

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4. Brand behavior, which is made up of a customer’s repeat-buying behavior (brand loyalty), relationship with other customers of the brand

(brand advocacy), and willingness to pay a price premium over other brands (brand price premium behavior)

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Customer Relationship Management: Concept, Strategy, And Tools

ISBN: 205432

2nd Edition

Authors: Michael Pearce

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Question Posted: Oct 28, 2024 09:00 AM

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4. Brand behavior, which is made up of a customers repeat-buying behavior (brand loyalty), relationship with other

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Customer Relationship Management: Concept, Strategy, And Tools

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