5 Brand behavior: Made up of a customers repeat-buying behavior (brand loyalty), relationship with other customers of
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5 Brand behavior: Made up of a customer’s repeat-buying behavior (brand loyalty), relationship with other customers of the brand
(brand advocacy), and willingness to pay a price premium over other brands (brand price premium behavior).
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Related Book For
Customer Relationship Management Concept Strategy And Tools
ISBN: 9783662553800,9783662553817
3rd Edition
Authors: V. Kumar , Werner Reinartz
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