5 Brand attitude: Made up of a customers trust in the brand (brand trust) and a customers...

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5 Brand attitude: Made up of a customer’s trust in the brand (brand trust) and a customer’s emotional response towards the brand (brand affect).

5 Brand behavior intention: Made up of a customer’s intention to purchase a brand

(purchase intention).

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Customer Relationship Management Concept Strategy And Tools

ISBN: 9783662553800,9783662553817

3rd Edition

Authors: V. Kumar , Werner Reinartz

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Question Posted: Oct 28, 2024 07:00 AM

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5 Brand attitude: Made up of a customers trust in the brand (brand trust) and a customers...

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Customer Relationship Management Concept Strategy And Tools

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