5 Brand knowledge: Made up of a customers awareness of the brand (brand awareness) and a customers...

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5 Brand knowledge: Made up of a customer’s awareness of the brand (brand awareness)

and a customer’s image of the brand (brand image).

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Customer Relationship Management Concept Strategy And Tools

ISBN: 9783662553800,9783662553817

3rd Edition

Authors: V. Kumar , Werner Reinartz

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Question Posted: Oct 28, 2024 07:00 AM

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5 Brand knowledge: Made up of a customers awareness of the brand (brand awareness) and a customers image of the brand (brand image).
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5 Brand knowledge: Made up of a customers awareness of the brand (brand awareness) and a customers...

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Customer Relationship Management Concept Strategy And Tools

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