5. Briefly discuss the four steps in the CRM chain of effects. Then relate these concepts to...
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5. Briefly discuss the four steps in the CRM chain of effects. Then relate these concepts to your organization or university.
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Customer Relationship Management Concepts And Technologies
ISBN: 9781138498259
1st Edition
Authors: Gerhard Raab, Riad A. Ajami, Vidyaranya B. Gargeya And G. Jason Goddard
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