5. Consider the last time that you experienced dissatisfaction with a product or service that you purchased.

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5. Consider the last time that you experienced dissatisfaction with a product or service that you purchased. Did you complain? If not, why did you fail to complain? If you did, discuss how your complaint was handled, and what the firm might have done differently to improve the situation.

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Customer Relationship Management Concepts And Technologies

ISBN: 9781138498259

1st Edition

Authors: Gerhard Raab, Riad A. Ajami, Vidyaranya B. Gargeya And G. Jason Goddard

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