5. What customer backlashes can be expected when a company introduces CRM practices? What are the cautionary
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5. What customer backlashes can be expected when a company introduces CRM practices?
What are the cautionary steps that you would advise companies to take to avoid these?
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Related Book For
Customer Relationship Management: Concept, Strategy, And Tools
ISBN: 205432
2nd Edition
Authors: Michael Pearce
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