Cumulative number of buyers: The number of buyers up to and including that decile

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Customer Relationship Management: Concept, Strategy, And Tools

ISBN: 205432

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Authors: Michael Pearce

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Question Posted: Oct 28, 2024 08:00 AM

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Cumulative number of buyers: The number of buyers up to and including that decile
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Cumulative percentage of customers: The percent of total customers up to and including that decile
Actual response rate for each decile: computed by dividing the number of buyers by the number of customers for each decile
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Cumulative number of buyers: The number of buyers up to and including that decile

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Customer Relationship Management: Concept, Strategy, And Tools

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