In practice, CRM is cited as having the following important advantage: thanks to CRM, we are able

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In practice, CRM is cited as having the following important advantage: ‘thanks to CRM, we are able to institutionalise the relationship with customers’. What do you suppose is meant by this? Provide an example to explain your answer.

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Customer Relationship Management

ISBN: 9780273774952,9780273774976

2nd Edition

Authors: Ed Peelen

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Question Posted: Oct 28, 2024 05:01 AM

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In practice, CRM is cited as having the following important advantage: thanks to CRM, we are able

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Customer Relationship Management

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