Obtaining a long-term commitment from top management for CRM projects is vital. Formulate the so-called elevator pitch

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Obtaining a long-term commitment from top management for CRM projects is vital.

Formulate the so-called ‘elevator pitch’ for a company of your choice. (This is the situation in which you are standing next to the CEO in the lift and have one minute to make your case for the topic and see that it gets put on the agenda.)

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Customer Relationship Management

ISBN: 9780273774952,9780273774976

2nd Edition

Authors: Ed Peelen

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Question Posted: Oct 28, 2024 05:02 AM

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Obtaining a long-term commitment from top management for CRM projects is vital. Formulate the so-called elevator pitch

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Customer Relationship Management

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