Other relevant information: inquiries and referrals, satisfaction, loyalty In addition to firms collecting data at the point-of-purchase,
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Other relevant information: inquiries and referrals, satisfaction, loyalty In addition to firms collecting data at the point-of-purchase, some companies buy large amounts of data from third party affiliates.
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Customer Relationship Management: Concept, Strategy, And Tools
ISBN: 205432
2nd Edition
Authors: Michael Pearce
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