The experience in direct marketing is that behavioural traits better predict the response to a direct marketing
Question:
The experience in direct marketing is that behavioural traits better predict the response to a direct marketing campaign than characteristics which are related to attitudes (including satisfaction), lifestyles and end values. What is your explanation for this? Suggest four reasons.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Question Posted: