Three techniques have been mentioned frequently for the purposes of compiling the list for a marketing campaign.

Question:

(a) What are the disadvantages associated with segmentation created on the basis of an RFM analysis in the context of a CRM strategy?

(b) Do these same disadvantages apply to the CART and CHAID analyses? If so, why?

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Customer Relationship Management

ISBN: 9780273774952,9780273774976

2nd Edition

Authors: Ed Peelen

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Question Posted: Oct 28, 2024 05:01 AM

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Three techniques have been mentioned frequently for the purposes of compiling the list for a marketing campaign.

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Customer Relationship Management

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