Lets assume a brand manager at Procter and Gamble identifies that an older demographic might be concerned

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Let’s assume a brand manager at Procter and Gamble identifies that an older demographic might be concerned with the use of Tide Pods to do their laundry.

How might Procter and Gamble use Data Analytics to assess if this is a problem?

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ISE Data Analytics For Accounting

ISBN: 9781265094454

3rd Edition

Authors: Ryan A. Teeter, Vernon Richardson, Katie L. Terrell

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