Suppose, as manager of a chain of stores, you would like to use sales transactional data to analyze the effectiveness of your store's advertisements. In particular, you would like to study how specific factors influence the effectiveness of advertisements that announce a particular category of items on sale. The factors to study are the region in which customers live and the dayof-the-week and time-of-the-day of the ads. Discuss how to design an efficient method to mine the transaction data sets and explain how multidimensional and multilevel mining methods can help you derive a good solution.