1. Based on the customer participation flter model (Fig. 7.1), what particular skills do you think Sages...
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1. Based on the customer participation flter model (Fig. 7.1), what particular skills do you think Sages and Mentors should have, and why do you think they retain their roles in the OBC in the long term?
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Digital Marketing Strategies For Value Co Creation Models And Approaches For Online Brand Communities
ISBN: 978-3030944469
1st Edition
Authors: Wilson Ozuem ,Michelle Willis
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