1. What do you think that the John Lewis brand means to consumers? Is this brand a...

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1. What do you think that the John Lewis brand means to consumers?

Is this brand a strength or a weakness as the company moves forward? pg99•

process? What is required in a good marketing strategy statement? (AACSB: Communication; Reflective thinking) pg99

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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Question Posted: Oct 23, 2024 06:02 AM

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