11-12 What factors account for the variation in airfares? Should airlines be permitted to get as much

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11-12 What factors account for the variation in airfares?

Should airlines be permitted to get as much as they can for a seat? (AACSB: Communication; Reflective thinking)


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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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