11.12 What factors account for the variation in airfares? Should airlines be permitted to get as much
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11.12 What factors account for the variation in airfares? Should airlines be permitted to get as much as they can for a seat? (AACSB: Communication; Reflective thinking)
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Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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