11.13 If the companys original contribution margin was 40 per cent, calculate the new contribution margin if
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11.13 If the company’s original contribution margin was 40 per cent, calculate the new contribution margin if price is increased 10 per cent. Refer to Appendix 2, , paying attention to endnote 5 on the price change explanation, in which the analysis is done by setting price equal to
€1.00. (AACSB: Communications; Analytic reasoning)
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Related Book For 
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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