13-9 Find an example of a local retailer in your country or locality that uses online, mobile...

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13-9 Find an example of a local retailer in your country or locality that uses online, mobile and social media marketing.

Interview the owner of the store or restaurant and ask about the challenges and successes they’ve experienced when implementing this strategy. (AACSB:

Communication; Use of IT; Reflective thinking) pg99

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