14-12 Find industry advertising-to-sales ratio data. Why do some industries have higher advertising-to-sales ratios than others? (AACSB:

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14-12 Find industry advertising-to-sales ratio data. Why do some industries have higher advertising-to-sales ratios than others? (AACSB: Communication; Use of IT; Reflective thinking) pg102

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Digital Marketing, Strategy Implementation And Practice

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Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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14-12 Find industry advertising-to-sales ratio data. Why do some industries have higher advertising-to-sales ratios than others? (AACSB: Communication; Use of IT; Reflective thinking) pg102
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14-12 Find industry advertising-to-sales ratio data. Why do some industries have higher advertising-to-sales ratios than others? (AACSB:

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Digital Marketing, Strategy Implementation And Practice

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