14-13 Determine the advertising-to-sales ratios for two competing companies and compare them to the industry advertising-to-sales ratio

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14-13 Determine the advertising-to-sales ratios for two competing companies and compare them to the industry advertising-to-sales ratio found above. Why do you think there is a difference between competitors and the industry average? (AACSB: Communication; Use of IT;

Analytical reasoning; Reflective thinking) pg102

‑• In your own words, what is marketing and what does it seek to accomplish? pg102 ‑

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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