2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the

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2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the colour of a piece of equipment). What are the potential benefits of the Industrial Internet for business buyers? pg101

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Digital Marketing, Strategy Implementation And Practice

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Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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Question Posted: Oct 23, 2024 06:02 AM

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2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the

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Digital Marketing, Strategy Implementation And Practice

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