2. Using the BEC framework, would you categorise Vanya as a blander, empathiser or churner? Justify your
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2. Using the BEC framework, would you categorise Vanya as a blander, empathiser or churner? Justify your answer.
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Digital Marketing Strategies For Value Co Creation Models And Approaches For Online Brand Communities
ISBN: 978-3030944469
1st Edition
Authors: Wilson Ozuem ,Michelle Willis
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