1. Drawing on the BEC framework (Fig. 8.2), critically describe Vanyas experience and perspective towards the companys...
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1. Drawing on the BEC framework (Fig. 8.2), critically describe Vanya’s experience and perspective towards the company’s online service delivery.
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Digital Marketing Strategies For Value Co Creation Models And Approaches For Online Brand Communities
ISBN: 978-3030944469
1st Edition
Authors: Wilson Ozuem ,Michelle Willis
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