3. In what ways could the responses of Olise, Chen, Omar and Marcus have an impact on...
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3. In what ways could the responses of Olise, Chen, Omar and Marcus have an impact on other individuals’ involvement and participation in an OBC and on a brand’s reputation?
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Digital Marketing Strategies For Value Co Creation Models And Approaches For Online Brand Communities
ISBN: 978-3030944469
1st Edition
Authors: Wilson Ozuem ,Michelle Willis
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