6-1 Explain how the market structure and demand differ for business markets compared to consumer markets. (AACSB:

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6-1 Explain how the market structure and demand differ for business markets compared to consumer markets.

(AACSB: Communication; Reflective thinking) pg101

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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