6-2 Explain what is meant by systems selling and discuss why it is a preferred approach to...

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6-2 Explain what is meant by systems selling and discuss why it is a preferred approach to buying for many organisations. (AACSB: Communication; Reflective thinking) pg101

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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