7-1 Name and describe the four major steps in designing a customer-driven marketing strategy. (AACSB: Communication) pg101
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7-1 Name and describe the four major steps in designing a customer-driven marketing strategy. (AACSB:
Communication) pg101
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Digital Marketing, Strategy Implementation And Practice
ISBN: 9780273746102
5th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer
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