Click-through is one measure of the effectiveness of display advertising. a What is click-through? b Which factors

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Click-through is one measure of the effectiveness of display advertising.

a What is ‘click-through’?

b Which factors are important in determining the click-through rate of a display advertisement?

c Is click-through a good measure of the effectiveness of display advertising?

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Digital Marketing Strategy Implementation And Practice

ISBN: 247145

8th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 16, 2024 01:23 PM

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Click-through is one measure of the effectiveness of display advertising. a What is click-through? b Which factors

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a A clickthrough is the action a user does in response to a display advertisement usually clicking on the advertisement directs the user to another we...View the full answer

Digital Marketing Strategy Implementation And Practice

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