Comment on the following statement: Ulti- mately, the high cost of marketing is due only to consumers.

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Comment on the following statement: "Ulti- mately, the high cost of marketing is due only to consumers."

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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