Discuss a few changes in the marketing environ- ment that you think help to explain why tele-
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• Discuss a few changes in the marketing environ- ment that you think help to explain why tele- phone and mail-order retailing has been grow- ing so rapidly.
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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