Discuss a few changes in the marketing environ- ment that you think help to explain why tele-

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• Discuss a few changes in the marketing environ- ment that you think help to explain why tele- phone and mail-order retailing has been grow- ing so rapidly.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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